Talks and Poster Presentations (with Proceedings-Entry):
K. Röderer, J. Himmelsbach, S. Schwarz, M. Tscheligi:
"Engaging Bystanders Using Persuasive Technology: A Meta-analysis of Influencing Factors on Moral Courage";
Talk: 14th International Conference on Persuasive Technology,
- 04-11-2019; in: "Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors",
Springer Nature Switzerland AG,
LNCS, volume 11433 and LNISA, volume 11433
Interventions in emergency situations with an aggressor are characterized by potentially high costs but no or very little direct reward for an intervening person. In such moral courage situations, the willingness to act is critical for the safety and well-being of others. Persuasive technology has a high potential for changing attitudes and behavior and thus, supporting such a behavior for the
greater good. Aiming at identifying promising persuasive strategies, a metaanalysis to identify factors relevant for moral courage was conducted. Findings highlight seven attitude and competence factors with high potential for attitude and behavior change towards morally courageous behavior. By that, the process model of helping behavior as well as social and motivational psychology results can inform evidence-based persuasive design for technology for moral courage.
Moral courage, Evidence-based persuasion strategies, Meta-analysis
"Official" electronic version of the publication (accessed through its Digital Object Identifier - DOI)
Created from the Publication Database of the AIT Austrian Institute of Technology.